 |
Occurrence of the Internet has made essential changes in life of many people. The mankind not only has received qualitatively new communication facility, but also a new target commodity market and services. Moreover for simple convenience to receive operatively the latest information and to communicate, people more and more feel practical advantage which brings the Internet. At such global scope of fields of persons' activity the Network became a part of modern business.
During informatization process of any enterprise there is a certain critical moment: on the one hand, the direction has decided to take advantage of the Internet technologies and to apply it in the industry, on the other hand - there is no precise understanding of how to do it. At this stage it is very important to receive the qualified consultation of the expert to realize all most necessary for you opportunities in the Internet, to plan development of a site in the Network. What is the site? The site is a transfer facility of this or that information to the Internet's user. The user in the given situation may be any person who has access to the Internet. Each year the amount of users is promptly increased, so the amount of potential clients is accordingly increased. What are the possibilities of your site?
The site in the Internet is your virtual office using which you may inform up to the potential client the information on your services or about the goods. Thus, the site, first of all, is a facility of advertising of the goods or services. Second, the site is a virtual representation of the firm, the enterprise and the company. Thirdly, the site enables to use a new commodity market and services. And, at last, the site is an opportunity to show partners and clients gravity of intentions of conducting your business.
First of all, the site is necessary for those organizations, which are interested in search of new clients and partners, both on internal, and on the international commodity market and services. Besides functioning of virtual shop or a show-window of the goods and services may be combined with the work of real shops that may raise image of the company and give additional services for the clients. In the Internet any private person, firm, the enterprise, the company may have a site, in case of interest of advancement and expansion of the business.
The Internet gives an opportunity to solve problems of any complexity for small, average and large business: whether it is the visiting card (image advertising) or a complex corporate site, which software may carry out a task of shipment / delivery of the goods for the companies of various regions.
Site - a prestigious advertising course
The site can be considered as a cheap, from the point of view of maintenance, an advertising platform of the enterprise, the firm. Really, it is possible to consider a site as a publicity board, which may present the basic idea of business and give co-ordinates for connection.
As a matter of fact, such site solves only one problem - works as a cheap advertising platform. It is possible to specify the address of such site on cards, forms, folders and other representation advertising production, thus involving visitors on the site. The other side of creation of such site is: first, the company does not use powerful opportunities of the Internet, second, Internet users are captious enough and concern painfully to the sites which are not bearing semantic loading, thirdly, the user, once visited such site will hardly return again.
Site is a corporate information resource
The site is practically not limited on the size and on a format an information resource about the enterprise and a field of activity. It is possible to present literally all on a site according to industrial necessity:
 data on the company,
information on the goods and services,
articles on subjects of activity,
corporate news and branch business news.
The question is, whether the submitted data will be useful to visitors of a site, and the main thing, whether publication of these data, finally, will be useful for the owner of a site. The basic data of corporate representation of the information of the company, as a rule, are:
co-ordinates (with a map of travel and a route of travel on public transport);
contacts (phones, faxes, addresses of e-mail of departments, managers, etc.);
history of the company (the basic stages in development of the company, significant projects);
directions of activity of the company;
corporate news.
Separately it is necessary to stop on corporate news. It is an information resource which will force visitors to come back to a site and, hence, to warm up interest to the company. The more versatile news - the better, you see, it would be desirable to deal with the company which constantly develops, but the company with a site where some years nothing varied, may cause some doubts. Basically, all significant events occurring in the company (delivery of the projects, the new goods and the services, new partnership and marketing programs), should be in corporate news.
Site is the convenient description of the goods and services
Besides the corporate information, the site is very convenient facility for accommodation of the information on the goods and services. Thus it is possible to describe set of characteristics and also to show the goods with the help of digital photos. If you present the goods competently on a site, your consumer, the partner or the client can look at characteristics of a product not rising from the working armchair, no leaving work or a house in any convenient for him time. It is much cheaper than edition of polygraphic catalogues, which have the limited circulation. Thus, if the new goods have appeared, it is enough to place the information about it on a site and to dispatch the reference to the partners, and also to place news, instead of reprinting the catalogue again, spending on it additional financial assets.
Except for representation, on a site the goods can be structured conveniently on a type, on a manufacturer, under characteristics. Thus jumping from one goods to another or from group to group (i.e. system of navigation) it is possible to do very convenient. Set of the goods distributed on groups, make the Internet - catalogue. Under the Internet - catalogue it is possible to carry out search and comparison of the goods under their characteristics.
Site is an image advertising facility, advancement of a new brand
One more occasion to create a site is overspeeding of a new "brand", the trademark, the name or bringing of the foreign partner to the domestic market. If somebody has seen the outdoor advertising and has remembered a simple and conformable name with the trademark he will go on a site in the convenient time with the purpose more close and without haste to get acquainted with a new product. At creation of brand image the name of a site, i.e. a domain name or the address in the Internet is very important. It is necessary to register a name appropriate to the trademark.
For example, the new toothpaste, "Blesk" has been created. It is necessary to register a name www.blesk.by (or www.blesk.com) and to make a bright, presentation site. Naturally, there will be an information not only on advantages and characteristics of the paste, but will be submitted both conditions of delivery and the other business information if there is a necessity in it.
Site is a new dealer network, facility of searching new contacts and clients
The site is the best, convenient enough and cheap facility in searching new contacts. There are special facilities with which help it is possible to place on a site questions for users and to receive answers. For example, your potential client or the partner has become interested in production submitted on a site and he needs to ask you and contact you. It is not always convenient to call long-distance telephone calls and faxes are expensive enough and take lots of the time - therefore it is convenient to write to you the letter on e-mail or to fill in questionnaire, specially made for such cases on a site (the form of a feedback). The questionnaire is more convenient than e-mail as for the user (he does not need to have the adjusted post program and in general the electronic address), and for you - (it is possible stimulate the visitor to fill in the data before asking).
Unostentatiously "to force" users to fill in the data, it is necessary to involve him with something. For example, it is possible for all filling the questionnaire send the illustrated catalogue or to do small discounts, to sign on partnership programs etc. - and instead of it there will be client' base for you (or it will be formed the dealer network).
Site is a facility of reception of orders and contracts
Moreover the data on the client it is possible to receive orders through a site without big expenses. The electronic order is carried out in the form of the questionnaire where it is possible moreover the data on the firm to fill in the data on the goods which the user interested in. All data come to the owner of a site as an electronic message. It is much easier than electronic trade. At the order through a site it is not necessary to pay for the goods in the electronic way, therefore procedure of the order not only is automated, but also is maximum simple. Actually, electronic trade can be started with an opportunity of the electronic order.
The constant visitor is the potential client
The site may become a place of gathering of the captive audience interested in your activity or your company. It is not simple to involve the visitor but it is a complicated problem to force him to return on a site and to visit it regularly. For this purpose on a site there should be a new and interesting information all the time: news, reviews, novelties of the industry etc. If the information will be really interesting, visitors will come on a site regularly. The clients will be interested more in corporate activity if the site life is boiled up. However, creation of such site demands much efforts and investments. Therefore it is necessary to think, whether specificity of activity promotes and there is a necessity for creation of a resource of such type.
For example, if you are the leading company in the field of legal services, it is possible to make a site devoted to legal problems of region where you can place reviews, answers on frequently set questions, etc. Naturally, that it will be useful for many users and, if necessary, they will apply to your company.
Site is an instrument of marketing
Site is the convenient instrument of the description and realization of marketing actions. If you have conceived the marketing campaign (competition, draw, interrogation etc.) it is convenient to describe and carry out some part of the action on a site. Thus the filled questionnaires will come and the base of potential clients will be filled up. Besides realization of actions on a site will be enough cheap (in relation to traditional methods).
It is necessary to note that studying of statistics of visiting of a site is the basis for orientation on the client from the certain region or the country. Modern facilities of gathering and the analysis of statistics allow carrying out deep enough monitoring of a field of your company's activity.
For example, it is possible to find out:
how many users have visited site for the given period;
how many from them have returned on a site (i.e. once already visited);
what pages are the greatest demand on a site (so, it is possible to analyse and what goods are in the greatest demand);
distribution of users on regions;
the most popular routes of viewing a site;
tendencies of increase / decrease of popularity of a site and separate sections; and many other things.
As you see, regularly giving the similar data, the site may become the serious instrument of marketing.
Thus, using the Internet it is possible to advertise, sell, buy goods and services, to find new clients, to come into contacts and connections, to search work, to study, tî communicate, it is possible to present yourself in the world (it is the fastest and cheap way from all known in economic).
Before starting work on a site, it is necessary to find out the information your site's visitor needs, i.e. that information part which will be interesting to your potential client. It is necessary to notice, that work on a site in more than 20 % of cases stops because of absence of duly granting information for a site.
Creation of a site completely depends on competence of the developers of your site. Development of media-plan on creation of a site is one of the main stages of the project. The given plan should contain all sequence of actions of work on a site: include structure, navigation, the description of a program part, terms, stages of performance and testing of a site. The plan is a document on which all work on the project will be carried out. After confirmation of the plan, designers and creators begin to work. Colour palettes, the shades, desirable approximate appearance of the future site are found out. Further some variants of a site design are offered tî the customer and, accordingly, there is a confirmation of design. Further coders and programmers, people which solve workmanship of a site, begin tî accomplish the task. So, the project is ready, but before start it is necessary to test a site. Here experts which were not engaged in this project and even did not know about its existence take part in this work, or regular experts who, conditionally speaking, think over visitor's behaviour on a site and find out last defects if such are available. Then the local variant of a full-function site is presented. It would seem, that work is completed, but it is not so. After creation of a site, it is necessary to register a domain name or the address on which the site will be accessible to each user of the Network. Further the site is necessary to place in the network the Internet i.e. to arrange it on the computer which is constantly connected to the Internet with the appropriate software - that is hosting. After all set forth above stages it is possible to tell that the project is handed over. But it is worth remembering that the site, as well as any business, it is necessary to advertise.
And the Internet is not exception. There is a set of ways of advertising in the Internet: starting from entering the address of your site in the specialized Internet - catalogues and finishing advertising blocks in a context of the electronic letter.
We independently may carry out all set forth above technological chain of creation of the large and successful Internet - project: from creation of the concept to accommodation on physical servers. Our experience and quality of created projects is the groundwork of the successful and qualified work with the client.
|
|
